2008 and 2009 tested our collective capacity for ingenuity, endurance and survival. We found creative ways to continue alternative workplace strategies while cutting costs, increasing energy efficiency, and experimenting with new property disposition techniques. In fact, in the face of extraordinary pressure, corporate real estate teams and their partners have not only stayed in the game but have changed the game.

During the most significant global economic crisis of our time, companies and individuals across Australia and New Zealand have capitalised on the marketplace void left by extreme conservativism and inaction. Creativity and innovation have emerged and accelerated both economic recovery and national pride.

Creative cultures and innovative organisations have established a new model for thriving in difficult times. But what happens now? Can innovation take us from just 'staying competitive' to 'competitive advantage'?